Applying for internships or jobs in the sports industry? Due to the high number of candidates wanting to work in sports, you’re going to be up against a lot of competition! Many organizations and teams require a cover letter, but this extra step is where you can stand out! Your cover letter is your chance to show hiring managers why you’re a great fit.
This guide will walk you through how to craft a compelling cover letter, avoid common mistakes, and increase your chances of landing your dream job in sports.
Key Tips for Writing a Sports Industry Cover Letter
- Showcase Your Passion for Sports
Employers in the sports industry value candidates who genuinely love the field. Instead of just saying you’re passionate (everyone says this, honestly), prove it! Mention experiences like:
- Playing on a team or coaching
- Organizing sports events
- Completing sports-related coursework or research
- Volunteering at sporting events
- Highlight Relevant Experience
Even if you don’t have direct experience in the sports industry, focus on transferable skills:
- Teamwork and leadership
- Event planning and organization
- Marketing, social media, or communications experience
- Customer service or sales roles
If you’ve interned or worked with a sports organization, emphasize your contributions and achievements. Numbers are also invaluable. If you were in sales, what did you achieve? Quantifiable content will stand out to the reader’s eye.
- Personalize Every Cover Letter
Avoid generic cover letters. Instead:
- Address it to a specific person. This should not be too hard to find for each role as many times it is listed in the description who you are reporting to.
- Mention the organization’s mission and how you align with it
- Tailor your skills to match the job description using keywords
- Keep It Short and Impactful
Hiring managers receive a ton of applications. Keep your cover letter concise – no more than one page. Every sentence should add value.
- End with a Strong Call to Action
Close your cover letter by expressing enthusiasm for the role and requesting an interview. For example:
“I’d love the opportunity to bring my skills and passion to [Company Name]. I look forward to discussing how I can contribute to your team.”
To Sum It Up:
- A strong opening that grabs attention
- Clear examples of relevant skills and experience
- A personalized closing that invites a conversation
